In celebration of Earth Month, we are excited to share three Amazon Launchpad startups who incorporate sustainability and social responsibility into their everyday work. Amazon Launchpad is a program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.
Back to the Roots
Back to the Roots is on a mission to reconnect families to food through its indoor gardening kits. Co-founders Nikhil Arora and Alejandro Velez started the company while attending college, after learning how gourmet mushrooms can grow on spent coffee grounds. They experimented and ultimately gave up their corporate job offers to become full-time urban mushroom farmers.
“Our company mission is what drives our social responsibility,” said Arora. “We try to embed that into everything we do – our packaging, our supplier relationship, our sourcing, and more.” All of the company’s products are made in the United States, and their mushroom kits have upcycled more than four million pounds of organic plant-based farm waste as a soil for growing mushrooms.”
Back to the Roots discovered through social media, that children and families were some of the company’s most passionate fans, when they began selling their first product: organic mushroom kits that grow mushrooms in only 10 days. They applied these learnings to create a “Grow One, Give One” campaign: for every photo of their indoor gardening kit shared online by a customer, the company donates one kit and STEM-based classroom curriculum to a school of the customer’s choice.
“Food – how and what we grow – is one of the biggest contributors to pollution, global warming, and more,” said Velez. “Our food system today is not working, but it is such a huge part of building a more sustainable world. We think changing that system starts with changing how kids look at food.